ICT Ibérica produces, markets and distributes the Foxy brand in Spain and Portugal, and all its products (toilet rolls, kitchen towels, napkins, facial tissues and handkerchiefs) promoting diffusion through TV and web advertising campaigns and continuous innovation for the specific target markets, thanks to research and constant dialogue with customers and consumers.
ICT Ibérica
Business Areas
Consumer Brand
Private Label
ICT Ibérica is also a leader in the private label market, where product quality and the level of service have led to building significant customer loyalty over time. Furthermore, the group’s research and development policy allows Mass Retail professionals to always rely on innovative products with a focus on consumers’ needs, while being highly competitive in terms of price-quality ratio.
Business to Business
ICT Group has always been one of the European leaders in the B2B world, attentive to customer needs and quality service. In particular, ICT Ibérica sells reels to converting companies. ICT paper is famous for being easy to convert, of even appearance and physical features, and available in a wide range of formats and weights.
Sustainability
ICT Ibérica has been working ever since its establishment fully respecting the environment, the community and people, in line with the group's policy, mission and values. From the selection of raw materials according to group policies, to the long-term cooperation with UNICEF, ICT Ibérica’s day-to-day activities are based on sustainable principles and values.
Innovation
ICT Ibérica innovates to provide its customers with new and distinctive solutions that meet consumers’ needs. Constant dialogue with customers, consumers and business partners means ICT is a company that is sensitive to the market and its expectations. Innovation also stems from listening. It is innovation in products as well as in processes, whose benefits are constantly monitored.